1、单选题：
Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?
选项：
A:

 Implementation

B:

 Inspiration

C:

 Investigation

D:

 Ideastorming

答案: 【

 Implementation

】

2、单选题：
In the research on entrepreneurial innovation, these 3 C’s are linked to the ability to come up with novel and feasible ideas:          .
选项：
A:

 Communication, Creativity, Connectivity

B:

 Curiosity, Commerce, Community

C:

 Community, Curation, Creativity

D:

 Creativity, Curiosity, Connections

答案: 【

 Creativity, Curiosity, Connections

】

3、单选题：
Research shows that for people to be regularly and productively creative, they need to let ideas        , so as to give their unconscious mind a chance to keep working on the problem.
选项：
A:

 personify

B:

 evaporate

C:

 incubate

D:

 metamorphose

答案: 【

 incubate

】

4、单选题：
In “the Age of the Customer” experience design matters greatly, because shoppers have        , according to Manish Madhvani.
选项：
A:

 joy and delight

B:

 more friends

C:

 endless choice

D:

 new ideas

答案: 【

 endless choice

】

5、单选题：
Don Norman believes that the best approach to usability design is ___.
选项：
A:

 multidisciplinary

B:

 virtual

C:

 gamified

D:

 luxurious

答案: 【

 multidisciplinary

】

6、单选题：
A “wow” experience always ___, according to Michael Hyatt.
选项：
A:

 competes on price

B:

 has cultural relevance

C:

 makes brands world class

D:

 exceeds all expectations

答案: 【

 exceeds all expectations

】

7、判断题：
Creativity is hard work, and that is because it is 85% innate talent.
选项：
A:对
B:错
答案: 【错】

8、单选题：
People who are curious about other people develop this skill:       .
选项：
A:

 synchronicity

B:

 serendipity

C:

 emotional intelligence

D:

 empathic intuition

答案: 【

 emotional intelligence

】