1、多选题：
Which of the following statements are correct?
选项：
A:Ethics are subjective and imprecise.
B:Ethics are a set of rules.
C:Ethics depend on social, cultural and individual factors.
D:Ethics are a set of moral principles that guide attitudes and behaviour.
答案: 【Ethics are subjective and imprecise.;
Ethics depend on social, cultural and individual factors.;
Ethics are a set of moral principles that guide attitudes and behaviour.】

2、多选题：
Which of the following would be considered a partner in the formal definition of marketing?
选项：
A:An advertising agency who writes the copy for an organisation's television commercial
B:An organisation's supplier of raw materials
C:Customers
D:Retailers who sell an organisation's products
答案: 【An advertising agency who writes the copy for an organisation's television commercial;
An organisation's supplier of raw materials;
Retailers who sell an organisation's products】

3、多选题：
Stakeholders of an organisation could include: ______.
选项：
A:owners
B:customers
C:employees
D:shareholders
答案: 【owners;
customers;
employees;
shareholders】

4、多选题：
Which of the followings are about marketing ethics issue?
选项：
A:Failing to inform consumers of known potential risks of using a product
B:A salesperson exaggerating the benefits of a product to persuade a customer to purchase it
C:Advertising junk food on children's television
D:Increasing the price of a product due to increased customer demand and limited availability
答案: 【Failing to inform consumers of known potential risks of using a product;
A salesperson exaggerating the benefits of a product to persuade a customer to purchase it;
Advertising junk food on children's television】

5、多选题：
Which of the followings are potential benefits of an organisation acting in a socially responsible manner?
选项：
A:It can attract future employees.
B:It can encourage consumers to support the organisation.
C:Good publicity
D:The generation of goodwill
答案: 【It can attract future employees.;
It can encourage consumers to support the organisation.;
Good publicity;
The generation of goodwill】

6、多选题：
A product can be ______.
选项：
A:a person
B:a service
C:an idea
D:a good
答案: 【a person;
a service;
an idea;
a good】

7、多选题：
A brand can be ______.
选项：
A:a name, logo, slogan or design that differentiates a product
B:the bundle of attributes of a product
C:anything offered to a market
D:a collection of symbols intended to create an image in a customer's mind
答案: 【a name, logo, slogan or design that differentiates a product;
a collection of symbols intended to create an image in a customer's mind】

8、多选题：
In marketing, which of the following statements about promotion are correct?
选项：
A:It can be used to create awareness.
B:It can be used to inform or persuade customers.
C:It can be used to remind customers about a product.
D:It is simply another name for advertising.
答案: 【It can be used to create awareness.;
It can be used to inform or persuade customers.;
It can be used to remind customers about a product.】

9、多选题：
Which of the following are marketing activities?
选项：
A:Research&Development
B:Personal selling
C:Accounting
D:Public relations
答案: 【Personal selling;
Public relations】

10、多选题：
The traditional 4Ps framework includes ______.
选项：
A:place
B:people
C:partners
D:product
答案: 【place;
product】