1、单选题：
Which of the following refers to any disparity in relevant market information among parties in a transaction?
选项：
A:unfair competitive advantage
B:dynamic pricing
C:imperfect competition
D:information asymmetry
答案: 【information asymmetry】

2、单选题：
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
选项：
A:The larger the audience reached, the less rich the message
B:Richness was unrelated to reach
C:The smaller the audience reached, the less rich the message
D:Marketing messages had little richness
答案: 【The larger the audience reached, the less rich the message】

3、单选题：
Which of the following is not a unique feature of e-commerce technology?
选项：
A:social technology
B:richness
C:interactivity
D:information asymmetry
答案: 【information asymmetry】

4、单选题：
E-commerce is available just about everywhere and anytime. This is known as:
选项：
A:richness
B:ubiquity
C:information density
D:reach
答案: 【ubiquity】

5、判断题：
Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.
选项：
A:错
B:对
答案: 【对】

6、判断题：
Cost transparency refers to the ease with which consumers can find out the variety of prices in a market
选项：
A:对
B:错
答案: 【错】

7、多选题：
The unique features of e-commerce technology include:
选项：
A:Specific standards
B:Ubiquity
C:Richness
D:Global Reach
答案: 【Ubiquity;
Richness;
Global Reach】

8、多选题：
The growth of social e-commerce is driven by_________.
选项：
A:social sign-on
B:sharing of products, services, and content on social accounts
C:integrated social commerce tools
D:network notification
答案: 【social sign-on;
sharing of products, services, and content on social accounts;
integrated social commerce tools;
network notification】

9、单选题：
Which of the following is a leading platform for social e-commerce?
选项：
A:Facebook
B:Amazon
C:eBay
D:Wikipedia
答案: 【Facebook】

10、单选题：
Which type of e-commerce generated the largest revenue？
选项：
A:M-commerce
B:B2B
C:B2C
D:C2C
答案: 【B2B】

11、多选题：
Economists early visions about e-commerce include_________
选项：
A:Consumers are not price sensitive
B:a nearly perfect competitive
C:Information asymmetry would be greatly reduced
D:disintermediation
答案: 【a nearly perfect competitive;
Information asymmetry would be greatly reduced;
disintermediation】

12、单选题：
Which of the following is not a characteristic of a perfect competitive market?
选项：
A:It is highly regulated
B:Price, cost, and quality information are equally distributed
C:Customers have access to all relevant information worldwide
D:A nearly infinite set of suppliers compete against one another
答案: 【It is highly regulated】

13、单选题：
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
选项：
A:disintermediation
B:friction-free commerce
C:a nearly perfect information marketspace
D:fast follower advantage
答案: 【fast follower advantage】

14、多选题：
The Reinvention period is characterized by_________.
选项：
A:local economy
B:disintermediation
C:viral marketing
D:user-generated content
答案: 【local economy;
viral marketing;
user-generated content】

15、单选题：
The early years of e-commerce are considered:
选项：
A:a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses
B:an economist's dream come true, where for a brief time, consumers had access to all relevant market information and transaction costs plummeted
C:the most promising time in history for the successful implementation of first mover advantages
D:a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year
答案: 【a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year】