1、多选题：
Which of the following statements are correct?
选项：
A:Ethics are subjective and imprecise.
B:Ethics are a set of rules.
C:Ethics depend on social, cultural and individual factors.
D:Ethics are a set of moral principles that guide attitudes and behaviour.
答案: 【Ethics are subjective and imprecise.;
Ethics depend on social, cultural and individual factors.;
Ethics are a set of moral principles that guide attitudes and behaviour.】

2、多选题：
Which of the following would be considered a partner in the formal definition of marketing?
选项：
A:An organisation's supplier of raw materials
B:Customers
C:An advertising agency who writes the copy for an organisation's television commercial
D:Retailers who sell an organisation's products
答案: 【An organisation's supplier of raw materials;
An advertising agency who writes the copy for an organisation's television commercial;
Retailers who sell an organisation's products】

3、多选题：
Stakeholders of an organisation could include: ______.
选项：
A:

owners

B:

shareholders

C:

employees

D:

customers

答案: 【

owners

;

shareholders

;

employees

;

customers

】

4、多选题：
Which of the followings are about marketing ethics issue?
选项：
A:A salesperson exaggerating the benefits of a product to persuade a customer to purchase it
B:Increasing the price of a product due to increased customer demand and limited availability
C:Failing to inform consumers of known potential risks of using a product
D:Advertising junk food on children's television
答案: 【A salesperson exaggerating the benefits of a product to persuade a customer to purchase it;
Failing to inform consumers of known potential risks of using a product;
Advertising junk food on children's television】

5、多选题：
Which of the followings are potential benefits of an organisation acting in a socially responsible manner?
选项：
A:It can attract future employees.
B:The generation of goodwill
C:It can encourage consumers to support the organisation.
D:Good publicity
答案: 【It can attract future employees.;
The generation of goodwill;
It can encourage consumers to support the organisation.;
Good publicity】

6、多选题：
A product can be ______.
选项：
A:

an idea

B:

a service

C:

a person

D:

a good

答案: 【

an idea

;

a service

;

a person

;

a good

】

7、多选题：
A brand can be ______.
选项：
A:

anything offered to a market

B:

a collection of symbols intended to create an image in a customer's mind

C:

a name, logo, slogan or design that differentiates a product

D:

the bundle of attributes of a product

答案: 【

a collection of symbols intended to create an image in a customer's mind

;

a name, logo, slogan or design that differentiates a product

】

8、多选题：
In marketing, which of the following statements about promotion are correct?
选项：
A:It can be used to remind customers about a product.
B:It can be used to create awareness.
C:It can be used to inform or persuade customers.
D:It is simply another name for advertising.
答案: 【It can be used to remind customers about a product.;
It can be used to create awareness.;
It can be used to inform or persuade customers.】

9、多选题：
Which of the following are marketing activities?
选项：
A:Public relations
B:Research&Development
C:Accounting
D:Personal selling
答案: 【Public relations;
Personal selling】

10、多选题：
The traditional 4Ps framework includes ______.
选项：
A:

place

B:

product

C:

partners

D:

people

答案: 【

place

;

product

】