

1、单选题:
The core of marketing is:
选项:
A:Transaction
B:Production
C:Allocation
D:Promotion
答案: 【Transaction】
2、单选题:
The benefits that products offer relative to the cost of the products is called:
选项:
A:Value
B:Transaction
C:Needs
D:Price
答案: 【Value】
3、多选题:
The three main elements of market inlcude:
选项:
A:Some needs
B:People with unmet needs
C:Intention or desire to purchase
D:Some physical space
E:Ability to purcahse
答案: 【People with unmet needs;
Intention or desire to purchase;
Ability to purcahse】
4、判断题:
A product can satisfy functioanl needs or symbolic needs, but not both.
选项:
A:对
B:错
答案: 【错】
5、判断题:
A fundamental task of marketing is to discover and satisfy customer needs.
选项:
A:对
B:错
答案: 【对】
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