1、判断题：
Consumer behavior is an ongoing process
选项：
A:错
B:对
答案: 【对】

2、单选题：
which occurs when a company makes an effort to interact with customers in a regular basis, giving them reasons to maintain a bond with the company overtime.
选项：
A:online marketing
B:Relationship marketing
C:data marketing
D:consumer marketing
答案: 【Relationship marketing】

3、单选题：
Which one is not belong to dark side of consumer behavior?
选项：
A:additive consumption
B:Compulsive consumption
C:Consumed consumer
D:difficult to make a decision
答案: 【difficult to make a decision】

4、单选题：
Consumers can be segmented along many dimensions. One such dimension is （ ） ，which is the statistics that measure the observable aspects of a population.
选项：
A:popular culture
B:demographic
C:country
D:region
答案: 【demographic】

5、判断题：
Addictive consumption refers to repetitive and often excessive shopping performed as an antidote to tension, anxiety, depression, or boredom.
选项：
A:错
B:对
答案: 【错】