1、单选题：
Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?
选项：
A:

Implementation

B:

Inspiration

C:

Investigation

D:

Ideastorming

答案: 【

Implementation

】

2、单选题：
In “the Age of the Customer” experience design matters greatly, because shoppers have        , according to Manish Madhvani.
选项：
A:

endless choice

B:

joy and delight

C:

more friends

D:

new ideas

答案: 【

endless choice

】

3、单选题：
Don Norman believes that the best approach to usability design is ___.
选项：
A:

multidisciplinary

B:

virtual

C:

gamified

D:

luxurious

答案: 【

multidisciplinary

】

4、单选题：
A “wow” experience always ___, according to Michael Hyatt.
选项：
A:

competes on price

B:

exceeds all expectations

C:

has cultural relevance

D:

makes brands world class

答案: 【

exceeds all expectations

】

5、判断题：
Creativity is hard work, and that is because it is 85% innate talent.
选项：
A:对
B:错
答案: 【错】

6、单选题：
People who are curious about other people develop this skill:       .
选项：
A:

synchronicity

B:

serendipity

C:

emotional intelligence

D:

empathic intuition

答案: 【

emotional intelligence

】

7、单选题：
In the research on entrepreneurial innovation, these 3 C’s are linked to the ability to come up with novel and feasible ideas:          .
选项：
A:

Communication, Creativity, Connectivity

B:

Curiosity, Commerce, Community

C:

Creativity, Curiosity, Connections

D:

Community, Curation, Creativity

答案: 【

Creativity, Curiosity, Connections

】

8、单选题：
Research shows that for people to be regularly and productively creative, they need to let ideas        , so as to give their unconscious mind a chance to keep working on the problem.
选项：
A:

personify

B:

evaporate

C:

incubate

D:

metamorphose

答案: 【

incubate

】