

1、判断题:
The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.
选项:
A:错
B:对
答案: 【错】
2、判断题:
The business activities of international marketers are not affected by competition in their domestic market.
选项:
A:对
B:错
答案: 【错】
3、单选题:
With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as:
选项:
A:Level of technologyLevel of technologycontrollable elements
B:predicatable elements
C:uncontrollable elements
D:demographic elements
答案: 【uncontrollable elements】
4、单选题:
_____ is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
选项:
A:Holism
B:Segreation
C:Nativism
D:Self-reference criterion
答案: 【Self-reference criterion】
5、单选题:
Which of the following is closely related to the self-reference criterion?
选项:
A:Differentiation
B:Marketing mypoia
C:Multiculturalism
D:Ethnocentrism
答案: 【Ethnocentrism】
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