Quiz, Unit Eight

1、单选题：
‏A market ___________ is a general plan about how to organize the marketing activities for a product.‌
选项：
A: segment 
B: research
C: strategy 
D: mix
答案: 【 strategy 】

2、单选题：
‎A product’s marketing _________ is the combination of the 4 Ps: product, price, place and promotion.​
选项：
A: segment
B: share
C: strategy
D: mix
答案: 【 mix】

3、单选题：
‍A market ___________ is one section of the total market; it’s a group of people who are similar in ways such as age/gender / income.‎
选项：
A: segment
B: research
C: mix
D: share
答案: 【 segment】

4、单选题：
​Market ( -ing ) _______________ includes activities like surveys. Companies talk to existing and potential consumers to gain useful information which will help them design and market their product.‏
选项：
A: segment
B: research
C: strategy
D: plan
答案: 【 research】

5、单选题：
‏Market _________ means one company’s percentage of the total sales in that product’s market.‏
选项：
A: segment
B: section
C: share
D: division
答案: 【 share】

6、填空题：
‏The marketing mix is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product including four broad levels of marketing decision, namely: product, prices, _____________, and place.‏
答案: 【 promotion】

7、填空题：
‌Market __________ is the process of dividing up mass markets into groups with similar needs and wants.‍
答案: 【 segmentation】

8、填空题：
‎There are 4 types of market segmentation which are most commonly used. They are:  demographic segmentation, behavioral segmentation, ___________ segmentation and Geographic segmentation.‏
答案: 【 psychographic】

9、填空题：
‏In order to know the customer and its expected buying, an effective marketing strategy STP is needed which is short for segmentation, targeting and ________.‎
答案: 【 positioning】

10、填空题：
‍______________ segmentation is one of the simplest and most widest type of market segmentation. The variables such as age, gender, family size, income, occupation, religion, race and nationality help divide a large population into specific customer groups.‏
答案: 【 Demographic】

Quiz, Unit Eleven

1、单选题：
‌________ refers to ideas toward such factors as time, age, education, and status and in turn shape the behavior.​
选项：
A: Communication
B: Language
C: social custom
D: Attitudes
答案: 【 Attitudes】

2、单选题：
‌__________ refers to basic social organization including different basic social unit and strata.‎
选项：
A: social structure
B: social custom
C: communication 
D: value
答案: 【 social structure】

3、单选题：
‎_________ refers to words that may have different meanings to persons with diverse cultural backgrounds‌
选项：
A: communication
B: language
C: values
D: attitudes
答案: 【 language】

4、单选题：
​_________ refers to the  transmission of information across cultures, whether verbal or non-verbal, which is a very important skill for business people‎
选项：
A: attitudes
B: values
C: communication
D: language
答案: 【 communication】

5、单选题：
‎________ refer to deep-seated beliefs about the individuals position in relation to his or her deity, the family, and the social hierarchy​
选项：
A: social structure
B: social values
C: social customs
D: communication
答案: 【 social values】

6、判断题：
‌Culture also affects and reflects the secular values and attitudes of members of a society.‍
选项：
A: 正确
B: 错误
答案: 【 正确】

7、判断题：
‍Approximately 20% of the world’s population have some religious beliefs.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

8、判断题：
​Non-verbal communication includes facial expressions, hand gestures, intonation, eye contact, body positioning and body posture. Silence also has meaning in business situations.‍
选项：
A: 正确
B: 错误
答案: 【 正确】

9、判断题：
‌Not many aspects of international business may be affected by cultural variations. ‎
选项：
A: 正确
B: 错误
答案: 【 错误】

10、判断题：
‌People holding different worldviews might interpret their behavior from different standpoints. This situation creates misunderstanding and can lead to cultural conflict. ‎
选项：
A: 正确
B: 错误
答案: 【 正确】

Quiz, Unit Five

1、单选题：
‍_________ is the money and resources made available to startup firms and small businesses with exceptional growth potential.‌
选项：
A: Leverage
B: Entrepreneur 
C: Venture capital 
D: Acquisition
答案: 【 Venture capital 】

2、单选题：
‌__________ is an individual who commits money to investment products with the expectation of financial return.‍
选项：
A: acquisition
B: entrepreneur
C: investor
D: sole trader
答案: 【 investor】

3、单选题：
‎An _________ is a  person who has possession of a new enterprise, venture or idea and assumes significant accountability for the inherent risks and the outcome. ‍
选项：
A: entrepreneur
B: venture capital 
C: acquisition 
D:  investor
答案: 【 entrepreneur】

4、单选题：
​_______ is investment from an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity‌
选项：
A: equity financing
B: angel investment
C: IPO
D: venture capital
答案: 【 angel investment】

5、单选题：
‎___________ finance includes tax systems, government expenditures, budget procedures, stabilization policy and instruments, debt issues, and other government concerns‌
选项：
A: Private
B: Corporate
C: Public 
D: Company
答案: 【 Public 】

6、单选题：
‍Which of the following does not belong to ownership investment?​
选项：
A: business
B: stock
C: real estate
D: savings account
答案: 【 savings account】

7、单选题：
​A __________ is literally a certificate that says you own a portion of a company.‎
选项：
A: cash equivalent
B: savings account
C: bond
D: stock 
答案: 【 stock 】

8、单选题：
‎Bond is a type of _________. ‍
选项：
A: owne