Unit 1 Introduction单元测验

1、单选题：
There are too many examples in aviation and other _______________ of what has happened to companies that have tried to do that.​                         ​
选项：
A: A sections
B:  B sectors
C:  C segments
D:  D components
答案: 【  B sectors】

2、单选题：
It would not _______________ earlier mistakes such as attempting to enter the train or boat-building business.​​
选项：
A: A repeat 
B: B make
C: C recognize 
D: D produce
答案: 【 A repeat 】

3、单选题：
He is impressed, he says, by the way in which oil companies have ______________ from losing national images.                           ​‎​
选项：
A: A obtained
B: B got
C: C reached
D:  D benefited
答案: 【  D benefited】

4、单选题：
Royal Dutch/Shell is another group which manages to _______________ itself as a local company in which it operates.‎‌                                  ‎‌‎
选项：
A: A display
B:  B exhibit
C: C show
D: D present
答案: 【 D present】

5、单选题：
When the Japanese tyre group Bridgestone entered theUSmarket, it made an ________________, buying the local production base of Firestone.‏                          ‏‏‏
选项：
A: A sale 
B: B purchase
C:  C acquisition
D: D overpayment
答案: 【  C acquisition】

6、单选题：
If a company wishes to enter the Chinese market, it usually looks for a local ________________ who will cooperate in setting up a joint venture.‏                              ‏‌‏
选项：
A: A man 
B: B talent
C: C manager
D: D partner
答案: 【 D partner】

7、单选题：
 If you’re ____________ don’t go to Oslo – it’s Europe’s most expensive city.               ‍
选项：
A: A hard   
B: B hardy
C:  C hard up
D: D hard down
答案: 【  C hard up】

8、单选题：
A survey has ________________ with some interesting information about the cost of living in our major cities.‎‍                            ‎‍‎
选项：
A: A come up
B: B show up
C: C put up
D: D live up
答案: 【 A come up】

9、单选题：
Meals at restaurants cost a _________________ and drinks are very pricey.‌‍                                 ‌‍‌
选项：
A: A expense
B: B price
C: C fortune
D: D fate
答案: 【 C fortune】

10、单选题：
Being kept waiting, being connected to voice mail or being passed on to someone else are all common ________________.‏​                       ‏​‏
选项：
A: A flashes 
B:  B fires
C:  C firecrackers
D: D flashpoints
答案: 【 D flashpoints】

11、单选题：
Reasons for this are ____________________, according to Reed.‍                             ‍‏‍
选项：
A: A three pieces
B: B threefold
C: C three
D: D triple
答案: 【 B threefold】

12、单选题：
Increasing numbers of transactions take place entirely by phone, from _________ insurance to paying bills.​‍                              ​‍​
选项：
A: A doing
B: B selling
C: C buying
D: D arranging
答案: 【 D arranging】

13、单选题：
As companies move towards ‘remote working’, the need for the right tone of voice ________________ to every level of the organization.‍                        ‍‎‍
选项：
A: A extends
B:  B stretches
C: C expands
D: D attaches
答案: 【 A extends】

14、单选题：
However, globalization has brought problems in the company’s overseas plants, and this is having a bad _______________ on its share prices.‏                             ‏‌‏
选项：
A: A effect
B: B influence
C: C affect
D: D consequence
答案: 【 A effect】

15、单选题：
A journalist from the Eastern Economist Review suggested recently that the company could become the ________________ of a takeover if it didn’t sort out its problems soon.‎​                    ‎​‎
选项：
A:  A aim
B: B target
C:  C objective    
D:  D purpose
答案: 【 B target】

16、单选题：
Although this helps to lower costs, the materials are often of poor quality. This has resulted in ________________ orders.‍​         ‍​‍
选项：
A:  A placed          
B: B placing
C:  C cancelled         
D:  D canceling
答案: 【  C cancelled         】

17、单选题：
Recently, a German distributor refused a                of 50,000 blouses.​                             ​‏​
选项：
A: A deal
B: B transaction
C: C cargo
D: D consignment
答案: 【 D consignment】

18、单选题：
When customers want last-minute changes to clothing, the plants cannot meet customers’ tight _______________.​                             ​‏​
选项：
A: A times
B: B periods 
C:  C dates
D:  D deadlines
答案: 【  D deadlines】

19、单选题：
Its latest ________________ were described by a famous fashion expert as ‘boring, behind the times and with no appeal to a fashion-conscious buyer’.‏                           ‏‌‏
选项：
A: A series
B: B collections
C: C sequences
D: D present
答案: 【 B collections】

20、单选题：
Factory workers complain about their wages. They are often expected to work ________________ without extra pay.​                              ​​​
选项：
A: A over
B: B time
C: C overtime
D:  D timely
答案: 【 C overtime】

Unit 2 Business Culture单元测验

1、单选题：
A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.‌                           ‌‌‌
选项：
A: A differ
B: B compete
C: C differentiate
D:  D compare
答案: 【 C differentiate】

2、单选题：
Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.​                       ​‎​
选项：
A: A energy
B:  B synergy
C:  C coordination 
D: D collaboration
答案: 【  B synergy】

3、单选题：
The better-known the brand name, the more people want to _______ it _______.‌                     ‌​‌
选项：
A: A copy…off
B:  B send…off
C:  C break…off 
D: D rip…off
答案: 【 D rip…off】

4、单选题：
In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.​                           ​‌​
选项：
A: A approach 
B:  B method 
C: C way  
D:  D mode
答案: 【 A approach 】

5、单选题：
But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.‎​                         ‎​‎
选项：
A: A image
B: B awareness
C: C management
D:  D loyalty
答案: 【 B awareness】

6、单选题：
I’m worried about the sales of the range of fragrances we ________________ two years ago.‎                              ‎​‎
选项：
A: A sold
B: B mounted
C: C impounded
D: D launched
答案: 【 D launched】

7、单选题：
The advert stated – jokingly – that 7 million points were needed for someone to  ____________ the jet.‎                               ‎‍‎
选项：
A: A declare
B: B claim
C: C announce
D: D specify
答案: 【 B claim】

8、单选题：
A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.​                         ​‎​
选项：
A: A home  
B: B police
C: C school
D:  D court
答案: 【  D court】

9、单选题：
Customers have become less loyal to brands and are more willing to ____________ to lower-priced coffee products.‌​                      ‌​‌
选项：
A: A trade in
B:   B trade for 
C:   C trade up
D: D trade down
答案: 【 D trade down】

10、单选题：
It is ________________ as an exclusive ground coffee for gourmets.‏                         ‏‎‏
选项：
A: A produced
B: B made 
C:  C promoted
D: D sold
答案: 【  C promoted】

11、单选题：
‍Thank you for the _____________ order of February 2 for 28,800 raincoats.‎                    ‎‍‎
选项：
A: A captioned  
B: B captioning
C: C to caption
D: D caption
答案: 【 A captioned  】

12、单选题：
Your order will be ready for shipment by February 28 and be packed _________ seaworthy containers.‌                               ‌‌‌
选项：
A: A by
B:  B  through 
C:  C in
D:  D within
答案: 【  C in】

13、单选题：
Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton,‏‌                                           ‏‌‏
选项：
A: A in  
B:  B at
C:  C by
D:  D to
答案: 【  D to】

14、单选题：
Each carton is ____________ with a polythene sheet and secured by overall strapping.‏‍                                     ‏‍‏
选项：
A:  A lining 
B: B line 
C: C lined
D: D to line
答案: 【 C lined】

15、单选题：
​In addition, the packing is light ________ weight and therefore easy to handle.​                                         ​​​
选项：
A: A to 
B: B in
C:  C at
D: D for
答案: 【 B in】

16、单选题：
Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.‏‏                             ‏‏‏
选项：