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免费中国大学MOOC 管理专业外语 – 2020学年春(佟璐)(华北理工大学)1455248162 最新慕课答案-聚合答案库
作者:20782912023-03-04 00:00 点赞 收藏 热度:25

NCST–WEEK3 测试题

1、判断题:
​In economics production just means the manufacturing of physical goods with exchange value.It doesn’t include the provision of services.‌
选项:
A: 正确
B: 错误
答案: 【 错误

2、判断题:
‍The basic factors of production in an economy include labor, capital, and natural resources.​
选项:
A: 正确
B: 错误
答案: 【 正确

3、判断题:
‎Products generally fall into two categories: consumer products and industrial products.​
选项:
A: 正确
B: 错误
答案: 【 正确

4、判断题:
​The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas within the company. ‏
选项:
A: 正确
B: 错误
答案: 【 错误

5、判断题:
‌A product life cycle refers to the time period of producing a product from beginning to end.‎
选项:
A: 正确
B: 错误
答案: 【 错误

6、判断题:
‎Marketing involves selling products and services, but that doesn’t mean marketing is limited to sales activities. ‌
选项:
A: 正确
B: 错误
答案: 【 正确

7、判断题:
‎An organization’s marketing and selling activities should be carried out under a well-thought-out philosophy of efficiency, effectiveness, and socially responsibility, which is just the concept of marketing.‏
选项:
A: 正确
B: 错误
答案: 【 正确

8、判断题:
‌The marketing mix is the set of ideas that the firms have in doing its marketing. ‏
选项:
A: 正确
B: 错误
答案: 【 错误

9、判断题:
‌The function of marketing is only about selling and buying of products or services.‌
选项:
A: 正确
B: 错误
答案: 【 错误

10、判断题:
‍Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers. ‎
选项:
A: 正确
B: 错误
答案: 【 正确

Week 1Business Environment and Entrepreneurship

第1周测试题

1、判断题:
‌Business environment may be defined as a set of conditions – social, legal, economical, political or institutional that is absolutely controllable in nature and affects the functioning of organization.‏
选项:
A: 正确
B: 错误
答案: 【 错误

2、判断题:
​An organization’s internal environment is composed of the elements within the organization, including current employees, management, and especially corporate culture.‍
选项:
A: 正确
B: 错误
答案: 【 正确

3、判断题:
‍External factors can also affect a company’s business environment and the business has more control over these factors.​
选项:
A: 正确
B: 错误
答案: 【 错误

4、判断题:
‌The elements that make up the internal environment include organizational mission statement, company policy, formal structure, organizational culture, organizational climates, resources, managerial philosophies, and managerial leadership styles.‍
选项:
A: 正确
B: 错误
答案: 【 正确

5、判断题:
​The process by which organizations monitor their environments and identify the opportunities and threats affecting their business is known as environmental watching. ​
选项:
A: 正确
B: 错误
答案: 【 错误

6、判断题:
​The only form of entrepreneurship is starting new businesses.‏
选项:
A: 正确
B: 错误
答案: 【 错误

7、判断题:
‍Successful entrepreneurship depends on many factors. Of primary importance is money. ‍
选项:
A: 正确
B: 错误
答案: 【 错误

8、判断题:
‍Even today, there is no widely accepted definition of entrepreneur and entrepreneurship.‏
选项:
A: 正确
B: 错误
答案: 【 正确

9、判断题:
‎In general, entrepreneurs should search for ways to delegate  some of their leadership tasks rather than their management tasks. ‏
选项:
A: 正确
B: 错误
答案: 【 错误

10、判断题:
‍‏‍Management of an entrepreneurial organization requires policies that encourage innovation and rewards those who innovate. ‏
选项:
A: 正确
B: 错误
答案: 【 正确

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