1、多选题：
What is marketing?（ ）
选项：
A:marketing is discovering and giving consumers what they want and need.
B:Market offerings are not limited to physical products.
C:Marketing is not only selling and advertising.
D:Marketing broadly includes services、events、 experiences、places and so on
答案: 【marketing is discovering and giving consumers what they want and need.;
Market offerings are not limited to physical products.;
Marketing is not only selling and advertising.;
Marketing broadly includes services、events、 experiences、places and so on】

2、判断题：
Marketing is discovering and giving consumers what they want and need, and doing this at a profit. （ ）
选项：
A:对
B:错
答案: 【对】

3、多选题：
What does the process of marketing research include? （ ）
选项：
A:the findings and the implications
B:searching for and collecting information
C:problem definition
D:analyzing data
答案: 【the findings and the implications;
searching for and collecting information;
problem definition;
analyzing data】

4、判断题：
Companies should do marketing research before designing flexible marketing strategies.（ ）
选项：
A:错
B:对
答案: 【对】

5、单选题：
What is distribution research?（ ）
选项：
A:examining brand preferences and brand attitude
B:Purchase behavior study
C:Research of import and export regulations and practices.
D:studies of premiums, coupons, and deals
答案: 【Research of import and export regulations and practices.】

6、判断题：
Brand awareness research are often conducted by companies to assess their positions in the market.（ ）
选项：
A:对
B:错
答案: 【对】

7、判断题：
Primary data are previously collected data for another purpose. （ ）
选项：
A:对
B:错
答案: 【错】

8、判断题：
Primary data is collected specifically for the research problem under study. （ ）
选项：
A:错
B:对
答案: 【对】

9、多选题：
What are included as the different types of qualitative research methods?（ ）
选项：
A:data collection for online questionnaires
B:case study research
C:focus groups discussion
D:in-depth interview
答案: 【case study research;
focus groups discussion;
in-depth interview】

10、判断题：
SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company's future performance. （ ）
选项：
A:错
B:对
答案: 【对】